About the Role
We’re looking for a Team Lead Retargeting (SSP/DSP) to strengthen our performance marketing direction and scale retargeting operations across international and CIS markets.
This is a hands-on leadership role for a professional who combines deep technical knowledge of programmatic platforms with the ability to manage a team, optimize performance, and drive measurable ROI growth.
You’ll be leading a team of experienced media buyers, building and executing data-driven retargeting strategies, and collaborating with other acquisition and product units to maximize value from every traffic source.
Key Responsibilities:
- Lead and mentor a team of 5+ media buyers within the retargeting stream.
- Manage and optimize retargeting campaigns across DSP/SSP platforms.
- Handle technical integrations (pixels, postbacks, S2S, feeds).
- Develop audience segmentation and targeting strategies for different GEOs (EU, CIS, LATAM).
- Oversee the creative process — from briefs to testing and scaling.
- Monitor performance metrics (ROI, CPL, CPA, ARPU) and prepare regular reports.
- Collaborate with Product, Data, and Analytics teams to enhance results through insights and automation.
- Stay updated on programmatic trends, traffic sources, and platform algorithms.
Requirements:
- 2+ years of experience in retargeting / programmatic / SSP-DSP traffic buying.
- Proven experience leading or mentoring a performance or retargeting team.
- Strong understanding of tracking, analytics, and attribution systems.
- Hands-on experience with S2S integrations, pixels, and postback setups.
- Strong analytical mindset and ability to make data-driven decisions.
- Advanced English (C1+) — both written and spoken.
- Experience with EU and CIS markets (Tier 1 experience will be a plus).
First 3-Month Goals:
- Audit and optimize all active retargeting campaigns and technical setups.
- Launch and scale new retargeting flows with clear ROI and growth metrics.
- Build a high-performing team and implement structured reporting standards.
What we offer:
- Time Off. 21 working days of paid vacation, 25 paid sick leave days (no doctor’s note required), and 3 fully paid personal days per year
- Learning & Development. $600 annual budget for courses, conferences, or mentorship — whatever helps you grow
- Business Travel. Visits to our main office in Cyprus and international conferences — meet the team in person and stay on top of industry trends
- Team Culture. Regular team buildings, offsites, and company events — we work hard but also celebrate together
- Autonomy & Ownership. Transparent processes, no micromanagement — we trust you to take the lead and drive results.
Talent pool.
