We’re looking for a Marketing Analyst to help scale acquisition and retention through data — from clear channel performance insights to ensuring tracking and attribution are reliable. This is a cross-functional role at the intersection of Marketing and Product, with strong impact on growth decisions.
What you’ll do:
- Analyze marketing channels and campaigns (CPA/ROI/ROAS/LTV, retention).
- Build and maintain dashboards and recurring reporting for the marketing team.
- Identify insights across funnels/cohorts/player segments and propose optimizations.
- Ensure measurement accuracy: GA4/GTM setup, events, UTM hygiene, basic attribution.
- Help teams investigate metric discrepancies and improve data quality.
What we’re looking for:
- Experience in marketing/product analytics (ideally in a performance-driven environment).
- Strong SQL and solid understanding of core marketing metrics.
- Hands-on with GA4/GTM and BI tools (Looker/Power BI/Tableau/Metabase).
- Strong communication skills and experience working with Marketing/Product stakeholders.
Nice to have:
- iGaming / online casino experience.
- BigQuery / Amplitude / AppsFlyer (if mobile is relevant).
- Basic Python, server-side tracking/CAPI.
- Understanding of forecasting fundamentals (e.g., how LTV/churn/conversion forecasts are built).
Why join:
- Clear ownership and visible impact on growth (acquisition, retention, unit economics).
- End-to-end involvement: data → insight → action, not just reporting.
- Opportunity to shape marketing analytics and measurement practices.
What we offer:
- Time Off. 21 working days of paid vacation, 25 paid sick leave days (no doctor’s note required), and 3 fully paid personal days per year
- Learning & Development. $600 annual budget for courses, conferences, or mentorship — whatever helps you grow
- Business Travel. Visits to our main office in Cyprus and international conferences — meet the team in person and stay on top of industry trends
- Team Culture. Regular team buildings, offsites, and company events — we work hard but also celebrate together
- Autonomy & Ownership. Transparent processes, no micromanagement — we trust you to take the lead and drive results.
Talent pool.
